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Avatar Went Hot: November 9, 2007 - 4:40 pm
Posted By: chriswinfield 302 days ago
Topic Type: News Story (Jump to http://www.stonetemple.com)
Category: Link Building
What’s the difference between “paid links” and “editorial links”? This is a critical thing to understand when you are trying to put together your link building strategy. Eric Enge's post lays it out in clear terms that reflect his understanding after numerous dialogues with Google luminaries on the topic.
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from Zonk 301 days ago #
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This assumes that a paid link can't be editorial link, but it's not true - it can, if a webmaster can manually choose from a long list of advertisers the most relevant to his page.

from ericenge 298 days ago #
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Hi Zonk - I completely agree.  A paid link could possibly be editorial in nature.  However, the search engines have no way of knowing that.  In addition, the big problem is that a lot of people have abused paid links and bought them for reasons that have no editorial intent whatsoever.  This is the source of the whole conflict.


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