Part 1 took a retrospective look at the Vince udpate exampling the 'Poker' and 'Life Insurance' SERPs, and how Google has cleverly managed to identify and apply corrective adjustments to a small number of rankings for big brands. Part 2 looks at the 'Holidays' and 'Betting' SERPs and the possible methods behind these adjustments, as well as introducing data from the Stickyeyes data set, enabling us to dig deeper into the back-link profiles of these movers and shakers.
Discuss
Comments