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AdWords enters a new area, with "comparison ads." This is where Google runs an ad itself for a particular topic and then sends people to see products being offered. First up: mortgages.
Comments2 Comments  


from evilgreenmonkey 2219 Days ago #
Votes: 1

I've seen a trial of this in the UK - a really bad execution and a poor attempt at acquiring revenue outside of their current PPC model. Their attempt on loans (before the economic collapse) seemed confusing to most and did not significantly affect organic CTR according to my data.

from GerBot 2218 Days ago #
Votes: 2

Anyone else thinking EU Antitrust

firms in a dominant position may not abuse that position (Article 82 of the EC Treaty). This is for example the case for predatory pricing aiming at eliminating competitors from the market.

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