Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

AdWords enters a new area, with "comparison ads." This is where Google runs an ad itself for a particular topic and then sends people to see products being offered. First up: mortgages.
Comments2 Comments  


from evilgreenmonkey 3095 Days ago #
Votes: 1

I've seen a trial of this in the UK - a really bad execution and a poor attempt at acquiring revenue outside of their current PPC model. Their attempt on loans (before the economic collapse) seemed confusing to most and did not significantly affect organic CTR according to my data.

from GerBot 3094 Days ago #
Votes: 2

Anyone else thinking EU Antitrust

firms in a dominant position may not abuse that position (Article 82 of the EC Treaty). This is for example the case for predatory pricing aiming at eliminating competitors from the market.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

Join us at an upcoming SMX event: