Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » SEO
Why Google Can’t Just Dump PageRank
SEO News Source: http://www.seofaststart.com
Published: Nov 09, 2007 - 01:26 pm
Story Found By: DanThies 1656 Days ago
Category: SEO
Forget about the green pixels for a few minutes if you can. This is about the real PageRank score, not what they show you on the toolbar. It’s about why Google can’t just get rid of PageRank, why the Supplemental Index exists, and... just for fun, why Scoble shouldn’t talk about it.

This may be a little bit heavy for some readers. Take your time. Read it twice if you have to.
 Comments2 Comments  

Comments

Avatar
from iBrian 1656 Days ago #
Votes: 2

It’s a good discussion piece - I remember when you suggested TSPR as a reason for Florida, and I argued on a few forums that Hilltop features seemed to resonate more with what we saw. But I’ve still kept an eye on TSPR because it does hold a number of ideas you can really see Google leveraging.On the keyword scoring issue - I would seriously avoid underestimating Google’s information storage capcity. I believe I’ve already read Matt Cutts implicitly state that he regards the information storage Google can leverage as without limit (sorry, cannae find quote). Additionally, too often people have said certain things would require too much data storage or processing to implement in search, only to be clearly proven wrong later.In that regard, while I won’t argue for Google being able to assign a PageRank value on a single keyword basis, I think if you’re not already planning SEO copy with text block analysis in mind then you’re already in danger of heading straight to supplemental.2c, and thanks, Dan, for some signal. :)

Avatar
from DanThies 1656 Days ago #
Votes: 0

Thanks Brian, and I think I’m with you 100%.We preserved a bunch of SERPs from Florida, and when we got hold of Personalized search, we could easily produce nearly identical SERPs simply by picking the wrong topics - slap Computing and Education on it, and the "laptop rentals" SERP looked exactly like it did during Florida - lots of university computing centers’ laptop rental policy pages and such.I have no doubt that there are better ways to do it, perhaps as yet undiscovered, but LSI and Topic Sensitive PageRank just don’t look like they can scale up to the point where they’re worth doing. TSPR might be possible with 50 topics, but probably not with 53,000. It’s not just about storage capacity, it’s processing time and all that. The web is really really big.I agree - if you aren’t expecting some kind of visual page segmentation and text block analysis, you’re probably going to be very sad very soon.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land