Determining everything from the competitiveness of a keyword to the sophistication of a ranking page has relied on insufficient data. Using PageRank and link totals alone, SEO's have long attempted to get at one of the most important metrics --- the quality of particular links pointing to your site. We can now quantify that metric into MozRank per Anchor, one and for all being able to segment your link profile by the quality of inbound links with the correct anchor text.
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2 Comments
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Yes. Now if Google actually uses MozRank, you'll be totally armed to know something, I guess.
Well, I know that it correlates to actual rankings better than any other single metric we have come upon: more than total links, more than PageRank, more than on-site factors, etc. And I think there is a strong case for causation as we have long experienced that acquiring links with the right anchor-text increases rankings.
I don't actually see where Google using MozRank is necessary to this being a valuable source of data.