Thanks for the heads up!

He says: "I don't understand how serious online commerce operations feel comfortable with letting Google have all this data."

Me neither.  I continue to be amazed by the uncritical widespread adoption of Google Analytics. With this Commerce Search it sounds like Google is learning even more about your business.

Google isn't just a search company, folks.  They've got a lot of hungry young employees looking to create businesses for Google, and you're (we're, cause I do it too) giving them inside info that will allow them to compete with you.

I use Google Analytics and I have noticed what is called "Google creep". That is that keywords will slowly go up. For example, the cost for certain [medical term] keywords in 2007 was 30 cents a click and is now approx 60. Well, both my sales and my conversions are up, but due to the higher price per click, I am making less money.

Thanx.. Recently, I'm doing some researches regarding this subject. very helpful article.

awesome article. I couldn't have said it better myself. But the article forgot to mention the hefty price tag that google put on it. it starts at like $50,000.

I'm less concerned about the price tag and more about the implications of trusting google with everything. $50k a year is a lot cheaper to most shops then having a full development team put something together.

Tamar, thank you for the article, very helpful.

And your welcome for writing it, as well:-P