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The Highest Quality Score is not Always the Best Quality Score
PPC News Source: http://www.thesearchagents.com
Story Found By: AgentA 825 Days ago
Category: PPC
Bradd Libby of The Search Agency responds to George Michie's assertion that "you want the [Quality Score]  to be as high as possible always."  Bradd shows how, in some cases, advertisers can maximize profits with a lower quality score.
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