Sphinn - Linkbait is the New Reciprocal Links Page

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Linkbait is the New Reciprocal Links Page

Went Hot: November 12, 2007 - 3:12 am
Posted By: BrettFromTibet 603 days ago
Topic Type: News Story (Jump to http://www.seobook.com)
Category: Link Building

The potential upside of a linkbait driven marketing campaign is growing smaller by the day. Dave Naylor hinted that he believed that Google is looking at how natural a site's link growth profile looks like, and discounting many of the rapid growth spikes if they are not followed up by an increased baseline link growth rate. Which ultimately means linkbait only creates significant value if you can keep launching one right after another.

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from BrettFromTibet 601 days ago #

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I always kind of assumed that all traffic was good, and all links added up... but indeed, the search engines may start to look at patterns of when groups of links were added to get the big picture. Linkbait, however white hat, is a kind of manipulation.

from scorpio70 601 days ago #

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I'm new to the game and also new to Sphinn. Since the category I'm focusing on is extremely competitive, I am much more concerned with generating traffic than with manipulating Search engine rankings - if I were to focus on that then I would be competing with companies that can simply buy their way to the top or bowl me off of the search engines. Me? I'm with Brett. I will take the traffic wherever I can get it. I hope that the traffic flow effects my SE ranking, but I will be more dependent on viral marketing than anything else. And I am staying "whitehat" for the moment.

from iBrian 601 days ago #

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Dave was only talking about what *he* would do, *if* he were Google.

Still, the point he raised was pretty fair and common sense - basically taking value through mean growth via temporal analysis.

from BrettFromTibet 601 days ago #

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Indeed, iBrian.

I submitted this because I like the sense of panoramic perspective that this post and the associated videos inspire. Some of us personally caught up in the whole linkbait / social gospel of the current times, and we don't stop to think about where things might be headed. The day when links aren't a primary popularity metric might not be so far away. Google is buying up all kinds of tools, properties and technologies.. so it's good to think about what's next, even if it's just speculation.