Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » Link Building
Linkbait is the New Reciprocal Links Page
Link Building News Source: http://www.seobook.com
Published: Nov 12, 2007 - 03:12 am
Story Found By: BrettBorders 1554 Days ago
Category: Link Building
The potential upside of a linkbait driven marketing campaign is growing smaller by the day. Dave Naylor hinted that he believed that Google is looking at how natural a site’s link growth profile looks like, and discounting many of the rapid growth spikes if they are not followed up by an increased baseline link growth rate. Which ultimately means linkbait only creates significant value if you can keep launching one right after another.
 Comments4 Comments  

Comments

Avatar
from BrettBorders 1552 Days ago #
Votes: 0

I always kind of assumed that all traffic was good, and all links added up... but indeed, the search engines may start to look at patterns of when groups of links were added to get the big picture. Linkbait, however white hat, is a kind of manipulation.

Avatar
from scorpio70 1552 Days ago #
Votes: 0

I’m new to the game and also new to Sphinn. Since the category I’m focusing on is extremely competitive, I am much more concerned with generating traffic than with manipulating Search engine rankings - if I were to focus on that then I would be competing with companies that can simply buy their way to the top or bowl me off of the search engines. Me? I’m with Brett. I will take the traffic wherever I can get it. I hope that the traffic flow effects my SE ranking, but I will be more dependent on viral marketing than anything else. And I am staying "whitehat" for the moment.

Avatar
from iBrian 1552 Days ago #
Votes: 0

Dave was only talking about what *he* would do, *if* he were Google.Still, the point he raised was pretty fair and common sense - basically taking value through mean growth via temporal analysis.

Avatar
from BrettBorders 1552 Days ago #
Votes: 0

Indeed, iBrian. I submitted this because I like the sense of panoramic perspective that this post and the associated videos inspire. Some of us personally caught up in the whole linkbait / social gospel of the current times, and we don’t stop to think about where things might be headed. The day when links aren’t a primary popularity metric might not be so far away. Google is buying up all kinds of tools, properties and technologies.. so it’s good to think about what’s next, even if it’s just speculation.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land