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Avatar Went Hot: November 14, 2007 - 10:47 am
Posted By: Halfdeck 601 days ago
Topic Type: News Story (Jump to http://www.distilled.co.uk)
Category: Google AdWords
Sometimes, when you are running a PPC campaign, you find a keyword, ad group (or even a campaign!) that has low volume. So low that you can go a while without any conversions. When you find yourself in this situation, it’s important to know (as Kenny would say) when to fold ‘em.
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