PPC lesson from Kenny Rogers and some advanced maths

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News Source: http://www.distilled.co.uk
Story Found By: Halfdeck 1552 Days ago
Category: PPC

Sometimes, when you are running a PPC campaign, you find a keyword, ad group (or even a campaign!) that has low volume. So low that you can go a while without any conversions. When you find yourself in this situation, it’s important to know (as Kenny would say) when to fold ‘em.
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