Ford: Crushing Doubts About Social Media Marketing

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News Source: http://blog.tkcarsites.com
Story Found By: AutomotiveSEO 800 Days ago
Category: Social Media

The Fiesta is certainly a great product, but the real answer has more to do with how Ford relied on groundbreaking online marketing. Ford has embraced social networking rather than taking a traditional marketing approach to drive buzz. Without breaking the bank or burning through massive media budgets, Ford was able to promote the Fiesta nameplate, gain traction with consumers, and get people to connect with the Fiesta in an all-new way. Best of all, the excitement continued to brew months before the Fiesta had even been unveiled.
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