News Source: http://www.problogger.net
Published: Nov 12, 2007 - 05:08 pm
Story Found By: jeffquipp 2045 Days ago
Category: Social Media
12 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
News Source: http://www.problogger.net
Published: Nov 12, 2007 - 05:08 pm
Story Found By: jeffquipp 2045 Days ago
Category: Social Media
12 Comments
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
- SMX East - October 1-3, 2013
- SMX Stockholm - October 14-15, 2013
- SMX Milan - November 7-8, 2013
- SMX Social Media Marketing - November 20-21, 2013
- SMX Israel - January 2014
- SMX West - March 11-13, 2014
- SMX Munich - March 25-26, 2014
- SMX Sydney - April 2014
- SMX London - May 2014
- SMX Advanced - June 2014
Latest News From Marketing Land
- Get Granular With Smarter Data, Negative Info & Engagement Stats In Newest Insights Update
- Google Issues AdSense Publisher Scorecards For Performance Benchmarking
- iCrossing CEO Don Scales Leaving Company, Will Be Replaced By Brian Powley
- Survey: 96 Percent Say “Do Not Track” Should Be Respected
- Nearly 30 Percent Of UK Travel Searchers Use Mobile Exclusively
- - See more news at Marketing Land -
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Digital Marketing Depot. Upcoming online events include:
- Get PPC Results – Optimize Your Landing Experience - Jul 18
- Link building made simple: FAQ’s on link building - Jul 16
- Email+Social = Profitable Client Retention - Jun 26
- Enhanced Campaigns: New Effective PPC Techniques - Jun 19
- Impacting Local SEO Rankings with Local Business Listing Management - Jun 27
Research:
- Enterprise Social Media Management Software 2013
- B2B Marketing Automation Tools 2013: The Buyer’s Guide
- Enterprise SEO Tools 2013: A Buyer’s Guide
Whitepapers:
- 7 Inbound Marketing Service Ideas to Grow Your Agency
- PPC Bid Management Guide
- The Marketer’s Guide to Driving ROI From Facebook Advertising
- Collaborative Customer Interactions Management
- How To Create a Data-Driven Dynasty
Latest News From Search Engine Land
- New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis
- AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns
- How Search Retargeting Kick Started The Programmatic Marketing Revolution
- The Quintessential Marketer Scientist
- Google Changes Ranking Advice, Says Build Quality Sites Not Links
- - See more news at Search Engine Land -
Comments
Another nice article from Darren - we’ve recently started more images on our blog and it really brightens the place up and makes each post stand out as it’s own piece. Sometimes large blocks of text can become a little overbearing
Agreed Tom ... he posts some real gems doesn’t he. I know I’ve been considering hiring a graphic artist just for that reason, but of course its difficult to justify the cost when you don’t see the direct benefit. Its true though ... a picture says a thousand words.
Images are also a great way to increase traffic from sources such as google image search. I make the attempt to post an associated image with every article that goes live.
True enough Michael ... I know in some cases we see upwards of 5% of a client’s traffic coming for Google Images alone.
Excellent article! My web site receives a lot of traffic from Google Images. My site statistics reveal it is my number 6, out of 95, traffic source and ranks well above MSN search.
Have you ever seen conversions from the images Tom, Michael, or Tony? I’ve seen only a few, and that’s with tremendous traffic volumes.
Jeff the site I mentioned is my custom jewelry site and my call to action is an email, so I really can’t track the source of conversions unless the customer mentions Google Images. I use Google Analytics and I haven’t discovered how to track emails as a "goal".
@ Tony ... here’s how to track those email conversions. Direct the email visitors to a landing page. The landing page doesn’t need any content on it ... just make sure to (a) block spiders from indexing that page, and (b) have it redirect via a ’0’ second meta-refresh to the actual page you want them to land on. Then, you can merely look at the landing page stats on Google Analytics to determine conversions and numbers.
Jeff thanks for the information!
thanks all for your kind comments
Jeff, I have had a number of conversions and have learned some images are better than others. For example: photos of empty rooms tend to not perform as well as photos that have people in them (at least in my industry).
Jeff - yes I’ve seen some reasonable traffic from google images but nothing significant when you place it next to our regular organic traffic. It’s still early days for us though and (on our blog) we haven’t actively optimised any images for google image searchers. Maybe that’s something I’ll try next!