Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Darren Rowse talks about taking your blogging capabilities to the next level using images in your blog posts ... via video. Good advice!
Comments12 Comments  

Comments

Avatar
from tomcritchlow 2593 Days ago #
Votes: 0

Another nice article from Darren - we’ve recently started more images on our blog and it really brightens the place up and makes each post stand out as it’s own piece. Sometimes large blocks of text can become a little overbearing

Avatar
from jeffquipp 2593 Days ago #
Votes: 0

Agreed Tom ... he posts some real gems doesn’t he. I know I’ve been considering hiring a graphic artist just for that reason, but of course its difficult to justify the cost when you don’t see the direct benefit.  Its true though ... a picture says a thousand words.

Avatar
from planetc1 2593 Days ago #
Votes: 0

Images are also a great way to increase traffic from sources such as google image search. I make the attempt to post an associated image with every article that goes live.

Avatar
from jeffquipp 2593 Days ago #
Votes: 0

True enough Michael ... I know in some cases we see upwards of 5% of a client’s traffic coming for Google Images alone.

Avatar
from tonyp 2593 Days ago #
Votes: 0

Excellent article!  My web site receives a lot of traffic from Google Images.  My site statistics reveal it is my number 6, out of 95, traffic source and ranks well above MSN search.

Avatar
from jeffquipp 2593 Days ago #
Votes: 0

Have you ever seen conversions from the images Tom, Michael, or Tony? I’ve seen only a few, and that’s with tremendous traffic volumes.

Avatar
from tonyp 2593 Days ago #
Votes: 0

Jeff the site I mentioned is my custom jewelry site and my call to action is an email, so I really can’t track the source of conversions unless the customer mentions Google Images.  I use Google Analytics and I haven’t discovered how to track emails as a "goal".

Avatar
from jeffquipp 2593 Days ago #
Votes: 0

@ Tony ... here’s how to track those email conversions. Direct the email visitors to a landing page. The landing page doesn’t need any content on it ... just make sure to (a) block spiders from indexing that page, and (b) have it redirect via a ’0’ second meta-refresh to the actual page you want them to land on. Then, you can merely look at the landing page stats on Google Analytics to determine conversions and numbers.

Avatar
from tonyp 2593 Days ago #
Votes: 0

Jeff thanks for the information!

Avatar
from problogger 2592 Days ago #
Votes: 0

thanks all for your kind comments

Avatar
from planetc1 2592 Days ago #
Votes: 0

Jeff, I have had a number of conversions and have learned some images are better than others. For example: photos of empty rooms tend to not perform as well as photos that have people in them (at least in my industry).

Avatar
from tomcritchlow 2592 Days ago #
Votes: 0

Jeff - yes I’ve seen some reasonable traffic from google images but nothing significant when you place it next to our regular organic traffic. It’s still early days for us though and (on our blog) we haven’t actively optimised any images for google image searchers. Maybe that’s something I’ll try next!

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: