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- Sphinn It!
Went Hot: Nov 13, 2007 - 06:59 am
Posted By: AndyBeard 612 Days ago
Source: http://andybeard.eu
Category: SEM
I have filed this under "Other Online Marketing" This really isn’t intended as an SEO system to abuse Google et al, but a response based word of mouth marketing platform and online community.
2 Comments
Comments
Why in the world would they show PageRank as part of the system? That alone will kill them.But good post (as always) Andy!
It is only in the mockups from what I have been told, and mainly because that is the data they have available.I think the big problem is that there is no other (though inaccurate) way to currently measure influence. As I have written in the past, an example of a site with nothing except quality links is Vanessa’s blog, and a PageRank of 6 (previously 7).By any other metric I know of, other than some pseudo version of PageRank by checking her backlinks, or analysis of who commented and their metrics, Vanessa would appear less influential than I am.The gap is closing, but I know it is still there.If they have nofollow on any requested links, then PageRank is purely being used as a metric of influence. Who reads your blog is important to many advertisers.The system however does allow for an advertiser to request a review without any link specification at all. Effectively what I have been doing with the direct service.If I give links, I know they have some SEO benefit, and I give good anchor text because I try to do that with all links, but that doesn’t mean they are buying those links.One of the reasons PPP allow advertisers to specify links is so they can measure results based on anchor text, and still manage large campaigns. The system is designed for large multinational companies to generate buzz, but the offshoot is that it is also good for SEOs.I think the open nature of the new system will certainly make things less attractive for SEOs