Matt Kelly of Trinity Mirror slammed search engine optimization for how it has corrupted newspapers, forcing them to abandon their brands in light of obtaining an, “audience beyond anything [they] could hope to achieve in print.” In result, those news organizations that sacrificed content quality, brand values and customer engagement ended up making less money despite the more advanced marketing campaigns and more visitors. Call us crazy, but since when has sacrificing everything that you do and stand for been a good way to achieve better revenue?
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Another Newspaper Dinosaur, complaining about those damn mammals not paying for content. My favorite amusing comment on the battle to sell newspaper content. "People will only pay for financial content and weird porn, it's not worth going the subscription route."-- Arianna Huffington FTC hearings Dec 1st, 2009Danny Sullivan Rocks when he also spoke at that event. I do believe he actually used the word "BS", I wonder how they transcribe that on the official goverment record. Searchengineman
Another Newspaper Dinosaur, complaining about those damn mammals not paying for content. My favorite amusing comment on the battle to sell newspaper content
"People will only pay for financial content and weird pown, it's not worth going the subscription route."-- Arianna Huffington FTC hearings Dec 1st, 2009
w = "r" :-) -- Blasted comment filters.
Danny Sullivan Rocks when he also spoke at that event. I do believe he actually used the word "BS", I wonder how they transcribe that on the official goverment record.
Searchengineman
I can give a little bit of the blame to Google's sales team for being really good at what they do, but Matt Kelly's entire article is blaming Google/SEOs for destroying the newspaper industry when he openly admits they degraded their brand and content to get more users. Really?