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Forum member "Deverill" rants about dealing with a marketing firm's "SEO expert".
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from g1smd 333 days ago #
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Months ago, I made several dozen recommendations for fixing a site, with detailed reasoning and expected results. The site had very real architecture, navigation, structure, and content problems.

The marketing chief decided that none of it was relevant, and instead decided to blow their remaining budget on paying someone to game links for their site.

They still have a crap site.


from Jill 332 days ago #
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Yep...sadly, we hear similar stuff all the time!

from qwerty 331 days ago #
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I lost a client to a fancy marketing firm a couple of years ago. They're now #10 on Google for the name of their main product. For more generic terms, they're just gone.

from MattSawyer 331 days ago #
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In all fairness.......

>>was saying we have 3,200 linkbacks to our domain on certain keyphrases. I did a quick "phrase -site:oursite.com" and found that there were only around 800 legitimate ones from the outside world.

In this case the SEO may well be correct, the link: operators in Google can hardly be taken as an accurate representation of all the links pointing to a page. I'm guessing the SEO got their info from Webmaster Tools.

from baiduyou 331 days ago #
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Why is there even a debate over how much traffic is coming from each search term? Just check the Analytics...


from mbeharry 331 days ago #
Votes: 1 | Vote:
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experts in many fields think they know everything.

anyone who thinks they know everything about SEO is narrow-minded.

being an expert here requires constant education, testing and arguments with peers.  lol

and the humility to keep an open mind so you can process new information properly and not disregard it because of a false pre-concieved notion


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