Published: Nov 14, 2007 - 01:59 am
Story Found By: qwerty 1552 Days ago
Category: SEO
4 Comments
4 Comments
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Comments
Months ago, I made several dozen recommendations for fixing a site, with detailed reasoning and expected results. The site had very real architecture, navigation, structure, and content problems. The marketing chief decided that none of it was relevant, and instead decided to blow their remaining budget on paying someone to game links for their site. They still have a crap site.
I lost a client to a fancy marketing firm a couple of years ago. Theyre now #10 on Google for the name of their main product. For more generic terms, theyre just gone.
In all fairness.......>>was saying we have 3,200 linkbacks to our domain on certain keyphrases. I did a quick "phrase -site:oursite.com" and found that there were only around 800 legitimate ones from the outside world.In this case the SEO may well be correct, the link: operators in Google can hardly be taken as an accurate representation of all the links pointing to a page. Im guessing the SEO got their info from Webmaster Tools.
Why is there even a debate over how much traffic is coming from each search term? Just check the Analytics...