Google are now personalising search results based on your ‘Web History’. This means that search results pages will now be tailored according to what Google finds in your ‘Web History’. On one hand, this is a great addition to the search algorithm that will surely only make search results more relevant. On the other hand, it threatens to burst the SEO bubble once and for all and will inevitably make life harder for the small businesses that have kept that bubble growing for the past decade.
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Would like to offer up another perspective on Universal Personal Search/Web History. I think that it will only solidify the need for SEO and can only help to strengthen the importance of SEO in maintaining and obtaining top positions on results pages. Thoughts here: http://sphinn.com/story/136145
Good insight into how other forms of marketing will be more entangled with organic SEO. The question now is, how much of an impact will they have?
Perhaps social media will play a bigger role in personalized search, otherwise the smaller less-established businesses might have an even more difficult time ranking organically.