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Travel Search Geniuses: Brilliant at Basics
SEO News Source: http://www.aimclearblog.com
Published: Nov 14, 2007 - 05:20 pm
Story Found By: AndyBeard 1552 Days ago
Category: SEO
Marty with an excellent write up on the practices of major brands in the travel sector:-
"British Airways manages “keyword impact” by optimizing towards top converting keywords. The leverage individual campaigns by recognizing that tail-end terms also drive bookings although the conversions may be attributed to branded terms. Keep it relevant by ensuring copy is relevant to each keyword. Campaign efficiencies continue to rise. Q1 of 07 was 65% more efficient than 06. You CAN market a luxury campaign on the Internet."
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