Sphinn - Google's Sitelinks and Brand Domination through Keyword Ownership

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Google's Sitelinks and Brand Domination through Keyword Ownership

Went Hot: November 14, 2007 - 3:11 pm
Posted By: Wiep 334 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Google SEO

Sitelinks aren't universal, nor are they applied in a perfectly rational fashion. There are so many outliers and oddities that pegging down the specific reason for their existence (or lack thereof) is a challenge. Let's walk through a few examples to illustrate the issue.

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from Eloi 334 days ago #

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This is a really good article, was going to Sphinn it myself but you gotta be quick withy SEOmoz content these days !

In the case of Ebay, I am pretty sure they are not receiing the sitewide links because they use sub domains like sports.listings.ebay.com instead of traditional architecture...

from WayneSmallman 334 days ago #

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I was reading an Andy Beard article on this very subject (I think!) last week, and there was mention of people getting Sitelinks on PR3 domains.

Also, for Andy's very own Sitelink, he's a got a weird lump of anchor text for one of the links, which also enforced the idea of how back-link anchor text affects things...