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AdSense Publisher Will See Drop in Earnings: Click Behavior Change Coming
PPC News Source: http://www.seroundtable.com
Published: Nov 13, 2007 - 12:01 pm
Story Found By: rustybrick 1653 Days ago
Category: PPC
Google emailed me that they are changing what constitutes a click on AdSense ads. They are implementing the same rules they have with AdWords ads. A click on the title or URL is a click, but a click on the background of the ad will no longer be a click.

I am sure this will impact AdSense publisher’s earnings.
 Comments6 Comments  

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from Feydakin 1652 Days ago #
Votes: 0

Say what????How can that possibly be right??

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from DavidWallace 1652 Days ago #
Votes: 0

It is too bad that Google does not provide data to publishers that show whether the user clicked on the title, the URL or anywhere in the ad, if they even track that data (I’m sure they do). In that manner, publishers can see how much (if any) this will impact them.

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from DavidWallace 1652 Days ago #
Votes: 0

Oh and was it clarified whether they would change the format of the ad so that one "has to" click on the title or URL to visit the site? Seems to me that if they wish to avoid accidental clicks, then they would disable the ability for users to click-thru if they selected anything else but the title or URL.

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from rustybrick 1652 Days ago #
Votes: 0

Clicking on the background will not take you anywhere.

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from iBrian 1652 Days ago #
Votes: 0

Actually, I’ve accidentally clicked on my own ads a couple of times over the years precisely because of the background issue.So I figure the live background has been a good way to create invalid clicks - which I figure Google will look to filter out anyway.Therefore I wouldn’t personally predict any significant fall in earnings.2c.

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from DavidWallace 1651 Days ago #
Votes: 0

I just clicked on the background for an AdSense ad and was taken to the site.

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