Sphinn Home » Google AdSense
Google emailed me that they are changing what constitutes a click on AdSense ads. They are implementing the same rules they have with AdWords ads. A click on the title or URL is a click, but a click on the background of the ad will no longer be a click.

I am sure this will impact AdSense publisher's earnings.
6 Comments     

Comments

from Feydakin 600 days ago #
Votes: 0 | Vote:
+ -

Say what????

How can that possibly be right??

from DavidWallace 600 days ago #
Votes: 0 | Vote:
+ -

It is too bad that Google does not provide data to publishers that show whether the user clicked on the title, the URL or anywhere in the ad, if they even track that data (I'm sure they do). In that manner, publishers can see how much (if any) this will impact them.

from DavidWallace 600 days ago #
Votes: 0 | Vote:
+ -

Oh and was it clarified whether they would change the format of the ad so that one "has to" click on the title or URL to visit the site? Seems to me that if they wish to avoid accidental clicks, then they would disable the ability for users to click-thru if they selected anything else but the title or URL.

from rustybrick 600 days ago #
Votes: 0 | Vote:
+ -

Clicking on the background will not take you anywhere.

from iBrian 600 days ago #
Votes: 0 | Vote:
+ -

Actually, I've accidentally clicked on my own ads a couple of times over the years precisely because of the background issue.

So I figure the live background has been a good way to create invalid clicks - which I figure Google will look to filter out anyway.

Therefore I wouldn't personally predict any significant fall in earnings.

2c.

from DavidWallace 599 days ago #
Votes: 0 | Vote:
+ -

I just clicked on the background for an AdSense ad and was taken to the site.


Log in to comment or register here.

Sphinn Sponsors

Be a Sphinn Sponsor - Click Here

Search Marketing Expo

Save the date for:
SMX Singapore - July 2-3, 2009
SMX São Paulo - August 4-5
SMX East - October 5-7, 2009
SMX Stockholm - 12-13 October, 2009
SMX Mexico - November 11, 2009

Search Marketing Now

Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

Upcoming Webcasts: