Google claims that their session-based broad match option allows for greater ad reach to searchers using long-tail keywords. However, this post shows that the session-based option usually drives irrelevant traffic that could be driving up your PPC costs.
2 Comments
2 Comments
Comments
After dealing with Expanded Broad Match, Now we have to worry about session based keywords, even more reason to start with exact and phrase match, or spend hours developing a negative keyword list 5000 thick.
Searchengineman
I really wonder what the meetings are like in Mountain View when they dream up these shennanigans.