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Social Media and conversion is one of those questions I think about all the time. The foundation for my analysis lies within the presentation I held at Searchmeet in 2009. It is all about baby steps, looking for small conversions leading to the final goal of a financial transaction.
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from Jill 2800 Days ago #
Votes: 1

This is a terrific article that everyone using or thinking of using social media should read. It's often disheartening when reviewing analytics to see so many of your social media traffic come and go without ever taking any action on your website.But there's a whole lot more going on when it comes to your social media visitors. I highly recommend reading this article!



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from JesperAstrom 2800 Days ago #
Votes: 1

Thank you so much for this comment. It is very humbling realizing people read what I write, even moreso like it. Please make suggestions on how to alter it or improve it. Best//Jesper



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from JesperAstrom 2799 Days ago #
Votes: 1

My blog is currently down due to capacity override :) It will be up and running again in short.



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from DavidZimm 2797 Days ago #
Votes: 0

Glad you got your blog up again! Your article shows the importance and KPIs for social media in any internet marketing strategy.



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from JesperAstrom 2797 Days ago #
Votes: 0

Thank you David! I have another article on social media KPIs specifically. It is quite interesting how the emergence of social media has all of a sudden brought demands upon the communication departments to measure the success of their goals.



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from ira9201 2795 Days ago #
Votes: 0

A thoughtful post that reflect the issues of ROI in Social media. My team is working on a new approach to the subject and would like to discuss with you.



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