This is a terrific article that everyone using or thinking of using social media should read. It's often disheartening when reviewing analytics to see so many of your social media traffic come and go without ever taking any action on your website.But there's a whole lot more going on when it comes to your social media visitors. I highly recommend reading this article!

Thank you so much for this comment. It is very humbling realizing people read what I write, even moreso like it. Please make suggestions on how to alter it or improve it. Best//Jesper

My blog is currently down due to capacity override :) It will be up and running again in short.

Glad you got your blog up again! Your article shows the importance and KPIs for social media in any internet marketing strategy.

Thank you David! I have another article on social media KPIs specifically. It is quite interesting how the emergence of social media has all of a sudden brought demands upon the communication departments to measure the success of their goals.

A thoughtful post that reflect the issues of ROI in Social media. My team is working on a new approach to the subject and would like to discuss with you.