No thanks, this is just another landgrab. How long before Google uses this to deliver aggregated review results from a number of websites directly on its own pages? Anyone would think they're trying to make click-throughs obsolete.

@Ros

Ros, don't you think that (perhaps between today and the time when the "landgrab" happens) it could make sense to be doing things that make listings in serps stand out from your competition?

@addy

What...you mean something like this?

=)

Why in the world would I want to make it easier for Google to present content on their SERP page that would induce less page views to my site????

@Addy

No. The whole thing is designed to fill the serps with the kind of content that gives people the answers they want on the serp page. The landgrab has already begun.