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Does Your IT Department Know You're on Facebook and Twitter?
Other Internet Marketing News Source: http://www.ime.edu
Story Found By: imeinstitute 734 Days ago
Category: Other Internet Marketing
Businesses are increasingly using social media to connect with consumers and enhance brand awareness. However, according to a 2009 global study sponsored by technology giant Cisco, few businesses have formal processes and policies in place to govern social media use, and this lack could lead to improper disclosure and misrepresentation.
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from RichardHostler 734 Days ago #
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With realtime search coming into play, companies also must consider the impact their employees can have on brand image when posting to personal social accounts outside of work hours. If employee satisfaction is low, word will likely get out, and it may not be entirely factual. This online clutter, for lack of a better term, can distract from even the best-executed (inside the company) social media marketing strategy.

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