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Are you trying to sort out SEO programs for real time and social search? Well, hold on just one second as it may not be wise from a 'task ROI' perspective. We look at some of the recent changes, words from the engines and a perspective moving foreward.
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from spiderdog 1665 Days ago #
Votes: 0

Great discussion about real time versus social search - I especially like the explanation of the distinction. I'm not sure if I agree about the limitations of social search. I agree that the current display is less than interesting (I mean linking me to people that share elements of my Google profile is a little weak) but if Google Wave should be called into play, I wonder what effect that will have on my search behavior. Facebook and Bing is a similar (and possibly more powerful) situation - connected to mobile too. Will we eventually just crawl into our niches and search there? - Any opinions on that Dave?



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from theGypsy 1665 Days ago #
Votes: 1

Yes, even the definitions in Wiki, from Marissa Mayer and others tend to define 'social search' more as a SERP that has social interactions, NOT a search engine that searches social sites per se. An interesting destinction people aren't makeing (think Aardvark, Search Wiki etc...)

As for the current state of affairs, it is interesting that you mention 'Wave'. Where is it now? Much like search wiki, a lot of these 'toys' get press early, but adoption is slow or non-existant. I really don't see RTSS as being a task positive ROI for SEO folks at the moment. As mentioned in the post, should you have a PR/SMM dept. handy, great, try to align activities. But to start targeting RTSS results in a stand alone situation may not be the best use of time for the moment.

Much like mobile, until there is the potential for greater revenues, I can't see us really getting heavily into it yet. There may come a day when we will, I just don't believe we're there yet..or at least I am not creating programs for them... Many believe in the 'niche' or vertical world, but I don't believe the data is there to support it...users are lazy by and large.

Where this can come into play is those that are in query spaces dominated by universal results. We're finding that more and more a specific content strategy needs to be in pace to nail as many of the verticals in Uni results as possible...



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from onreact 1665 Days ago #
Votes: 0

The problem of social search by Google the way we see it on Google now is that you get mostly dated or outdated posts. For instance the example in your post which features my avatar is 2 years old. Likewise I get mostly very old posts from my social circle. I'd rather be interested in waht they've shared recently than what they've written 2 years ago. Or something like "15 of your friends have tweeted this post, 3 have bookmarked it and one blogged about it".

This is the only thing I miss abou the StumbleUpon toolbar I've deactivated.



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from theGypsy 1665 Days ago #
Votes: 1

I was saying this morning Tad that Google doesn't generally seem to 'get' social yet. I'd like to see things they've tweeted, shared, and so forth. It seems that most of the time my 'social circle' is merely posts the people have written. I don't need a personalized blog search, I want to see what my peeps are doing/sharing. It was also telling that the major engines are still struggling on how to best approach it. I've been in since the Google Labs portion (before beta) and while it's evolved some, it hasn't to the point I am overly concerned about it from a marketing perspective (or even as a user).



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from Jill 1660 Days ago #
Votes: 0

It seems to me from my limited observations of real time search that you'd only/mostly get value from it if your tweets, etc. appeared all the time for specific keyword phrases.


So why wouldn't people just set up accounts with bots to automate tweets targeted towards specific keyword phrases with links back to specific promotions? This way you'd get a constant stream into the SERPs, with little time involved.


Certainly those of the more blackhat persuasion are already doing this?



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from Feydakin 1660 Days ago #
Votes: 0

Of course they are Jill.. I know at couple of guys that between them they have nearly 10k twitter accounts.. A simple bot and boom, instant spam compliments of Google..



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from seobro 1658 Days ago #
Votes: 0

Google now is putting twitter stuff on their fron page. Well, that could change our equation, and not for the better, says moi.



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