Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Ironically, my own field tests with a variety of sites (from small ones to the multi-million page Fortune 500 variety) would suggest that Mr. Cutts' assertion is false, but I think that this article and his comments are still worth mentioning.Perhaps there is a bit of a dropoff with the 301, but maybe it's so minimal (think trace amounts of decay/loss) that it has no discernable impact on existing/future rankings.
Comments4 Comments  


from beussery 2960 Days ago #
Votes: 1

As always, GREAT interview Eric!  Some really great nuggets here....

Avatar Moderator
from Sebastian 2960 Days ago #
Votes: 1

Yup, a great interview!

from ericenge 2959 Days ago #
Votes: 1

Thanks for the Sphinn and the positive comments. I am also pretty sure that the loss is small, but it is interesting to see that is not zero.

from Badams 2958 Days ago #
Votes: 0

Note the context of that comment from Cutts - they're talking about 301's for domains, not for URLs on a single domain. It seems logical 301's for whole domains drop some value, as it's an often-abused trick. 301s for individual URLs on one site still seem to pass full value.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

Join us at an upcoming SMX event: