This is an extreme case of a lingering problem with the AdWords system. Although Google has a double serving policy that allows only one ad for any domain to be displayed, it’s very easy to work around that policy by using a different display URL. For whatever reason, the folks at Google don’t care whether the display URL actually works and they don’t check that the display URL matches the destination URL (until it’s reported by someone, and then it usually takes a day or more for the violations to disappear). So some fraudulent advertisers take advantage of this loophole and abuse the system.
ShoeMoney points out an example where almost all of the search ads for the keyword "ring tones" are for one single landing page (and judging by the ad copy, all controlled by the same person).
1 Comments
ShoeMoney points out an example where almost all of the search ads for the keyword "ring tones" are for one single landing page (and judging by the ad copy, all controlled by the same person).
1 Comments
Comments
This is too common, even more so at Yahoo and MSN... a big problem that you’d think wouldn’t be taking years to fix.Harder still is companies that have several sites with different landing pages but they are truly the same content or at least point to the same content.This would take a human to figure out - but it could be done fairly simply I’d think. A human could see the problem just once and G/Y/M could create a list of which sites belong to the same owner. And G could even use their domain registrar status to kickoff some of the grunt work.