Sphinn - Linkbait - Why the Fuss? What Has Changed?

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Linkbait - Why the Fuss? What Has Changed?

Went Hot: November 18, 2007 - 10:03 am
Posted By: Lyndon 595 days ago
Topic Type: News Story (Jump to http://www.marketingpiranha.com)
Category: Link Building

from the page "Is linkbait being devalued? Is it going the way of the reciprocal link?"

6 Comments

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from lasellers 595 days ago #

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I'm relatively new to the SEO-scene (and just passing through ultimately) ... but it seems there is a great deal of paranoia going about lately. The "sky is falling", "what do we do now" kind of vibe. I don't know if that is just because of Google stirring things up this last month or if it's like that all the time. But ... I think a lot of people just need to go take a break for a while and then calmy reevalute their situation.

from rotatedspectrum 595 days ago #

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I also am fairly new to SEO. Although I've been researching it for about a year, I really haven't participated in the SEO social scene until now.

It seems that Google is trying it's best to emulate the 'real world' when it comes to search. It, on it's own, doesn't give reputation (page rank) to a page. That's what links do.

It's like in any social scene when one person talk about another, the person being talked about is naturally given a 'reputation' (in google lingo 'person rank').

In googleville, the more links means the more people are talking about it which means the more reputation (ie..page rank). At least in my little warped world, the more I think about it, the more it makes sense.

Linkbaiting is like a forum troll, a rumor starter, etc... It's all meant to get reaction. What I think SEO/SEM/webmasters should be concentrating on is, as Aaron Wall said, building the reputation of the website through branding and logical content.

SEO/SEM is much like real-world markting. A strong, adaptable, marketing plan will out perform any and all quick fixes all the time.

from SEOinSeattle 595 days ago #

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>>Linkbaiting is like a forum troll, a rumor starter, etc... It's all meant to get reaction.

No No No No No! And No!

You are attaching a negative connotation where none belongs. Linkbaiting is designing content with the intention of getting links. It is neutral, no judgement involved. Every piece of linkbait should be judged on its own merits.

Saying that linkbaiting is like being a forum troll is like saying all lawyers are snakes. It is like saying that I am a blackhat SEO because I get paid.

Linkbait can be beautiful. Publishing high quality, timely and relevant content is a terrific form of linkbait.

from qwerty 595 days ago #

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Saying that linkbaiting is like being a forum troll is like saying all lawyers are snakes.

Well...

from Lyndon 595 days ago #

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"Linkbaiting is like a forum troll, a rumor starter, etc... It's all meant to get reaction."

All marketing is designed to get a reaction. Link building is all about getting a reaction, the prefered reaction is to give you the link.

If you think it is like a forum troll, you do not understand the concept.

from AndyBeard 595 days ago #

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Different types of linkbait have different linking profiles. If it is a news items that everyone suddenly links to, but then stops after 2 days, it may not have the same relevancy as something that generates links over a long period of time.

I think that is a fairly logical way of looking on it from Google's part of view, and it is a good way to manage both short term and long term relevance.

A few hundred links isn't going to shift something that has gained 500+ links over 2 years

That being said, the launch of "OpenSocial" has affected search results for "Open Social Web"