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- Sphinn It!
Went Hot: November 19, 2007 - 6:23 am
Posted By: fantomaster 324 days ago
Topic Type: News Story (Jump to http://www.buzzlogic.com)
Category: Social Media
While it's obvious that these branded friendships can mean cha cha ching to a brand that executes effectively, not everyone has the brand cache or cool factor to be friended by 100K 20-somethings interested in building a personalized CherryCoke MySpace page. So how can other brands take advantage?
5 Comments
Comments
Now now now. We do not speak bad of web 2.0. They're "our loving users", not sheep.
We collectively get our hard-on 2.0, and get blogging!
hehehe.
FTA:
"Time will tell, but I have yet to go to a social network to ask a commerce related question or listen to my friends' recommendations on products or services."
I would have agreed with him 2 months ago but the new Stumbleupon plugin has shown me how practical the social aspect can be. In case you haven't seen this - you now have ratings next to SERPS and some list the friend in your network who liked it.
Take last night, I'm scrolling through the results looking for an online favicon editor - lo and behold Matt Keegan is there recommending one of the results - which would you pick first?
You don't need to go to the social network to ask these recommendations, they will be built into the searches you do every day.
@Shady(oops: only slightly so...): Don't you like mutton chops? LOL
@Nick: That SU plugin hit me big in beta when I unwittingly checked some Google SERP and suddenly found their icons all over the page LOL.
And yes, it's evolving ever so nicely - and from a bh perspective, too.
He's right, though, if you go beyond SU and maybe Propeller - try getting that info on Digg or Reddit and you're out in the cold or wrestling with the self-declared top dogs.
@Fantomaster
Yes I agree, SU and Propeller are a lot more open but personally I'm more interested in the niche Pligg clones than Digg itself atm. Take DNHour.com for example - from submitting my domainer site on there I've had a lot of interest from others in that niche. They are more likely to sign-up to the RSS feed and become readers than the usual hit-and-run Digg effect.
Still there aren't the links coming out of it, which is the real reason for this Digg-fixation - so I can understand why it would be of less interest on the BH side.
>try getting that info on Digg or Reddit and you're out in the cold or wrestling with the self-declared top dogs.
Yes I can see being an authority in social media platforms as a hiring attribute for SEOs in the future. Well if you don't have the reputation yourself, you at least have the connections to pay the people who do ;)
@Nick: Indeed for BHs the linkjuice value is generally more important than the actual traffic or RSS submissions.
And yes, as a professional SEO you'd be well advised to either establish your own SNS reputation or a network of amenable voters, preferably both if you can. While SNS pages outranking the originally referenced articles or posts may be a fairly shortlived phenomenon, it does tend to make clients happy and will boost money sites' rankings on the long run as well.