There’s no denying the fact that local is the new global. The one topic that seems to be very hot in 2010 is location aware services, and the race for ownership of the local advertising space is apparent throughout the web. Starups such as Gowalla and Foursquare (seeprevious mention of their respective business models) are providing mobile applications in a bid to entice advertising dollars from local businesses, meanwhile Google, Yahoo (seeFire eagle) and other search providers are continually chasing the utopian dream of “I know where you are and I know what you meant”.
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