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Email marketing is alive and well—better than every before, in fact, thanks to an increase in HTML-friendly email clients and customers. However, if HTML email is still kicking, then egregious HTML email errors are running, stomping, crashing and charging into your inboxes with as much force as their marketing savvy counterparts. What follows are some of the worst email mistakes I've seen—bad messaging, poor design, unclean lists, you name it.
6 Comments     

Comments

from patrickaltoft 594 days ago #
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I was hoping for screenshots.

from igorthetroll 594 days ago #
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I try not to use HTML when sending out a customer list because some mail clients have HTML turned off and the tags show when looking at the emails.

So better stick to basic text!

from danzarrella 594 days ago #
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igor, thats a good call and i'm always the text email proponent every chance i get.

from igorthetroll 594 days ago #
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Also some sensetive Spam filter block HTML messages and DEV/Null that means automatic delition not even Spam folder.

from wrttnwrd 594 days ago #
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Whitelisting is worth a mention, in a separate article, too.

from Gamermk 594 days ago #
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Really nice graphics in this one. Very well layed out.


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