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Let me tell you a story. Early in my tenure at Yahoo we tried to get into the site dev process in the early stages in order to work SEO into the Product Recommendations Documents (PRD) before wireframing began.  But as a fairly new horizontal group not reporting into any of the products, this was often difficult. Nay, damn near impossible.  So usually we made friends with the product teams and got in where we could.
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from MattMcGee 1660 Days ago #
Votes: 1

I've promoted this to the home page as an Editor's Choice. It's an excellent article about identifying a target audience as the initial step in an SEO campaign.



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