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With so much talk about the SMX conference in London last week and with many great conferences in the States coming up soon, how do you justify with your boss the costs involved and more importantly get the time off work?
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from planetc1 2478 Days ago #
Votes: 0

You’re really not "off" from work.In my experience as a "boss" one thing you can tell from conferences is who is in or out. If staff is enthusiastic it shows in office productivity. I work to make "work related trips" fun and productive for all. It’s a great time for goal setting, some good meals, and to show the staff how much they are appreciated.In most cases, the rewards gained from having motivated staff, far outweigh expenses of travel.

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from seofactor 2478 Days ago #
Votes: 0

RE:       "In most cases, the rewards gained from having motivated staff, far outweigh expenses of travel."I may need you to call my boss. I wanna go to the SES in December, and to the SMX Advanced in Seattle.

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from planetc1 2478 Days ago #
Votes: 0

Here’s the juice (and I’ve never seen anyone talk about it in SEO - someone desire a guest post?)...The energy that’s created by attending events like these is magnetic. What’s learned inside the meeting rooms is nice, and networking is even better, but the real sizzle comes when you least expect it.I’ll wager that every big SEO on Sphinn (including Danny) has gained a new client, made a valuable connection, created their best ever linkbait, or had opportunity "fall in their lap," while checking out of a hotel, sitting in the airport waiting to catch the plane home, talking to another passenger, etc.They have also come home to discover something that was just not clicking, before they headed out of town, has magically fallen into place.We don’t talk about that energy, but it undoubtedly exists.

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from g1smd 2477 Days ago #
Votes: 0

Some companies see a good proportion of their income stemming from being at conferences and talking to people...

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from seofactor 2477 Days ago #
Votes: -1

Re: (and I’ve never seen anyone talk about it in SEO - someone desire a guest post?)I’ll take that guest post.

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from seofactor 2477 Days ago #
Votes: 0

I think a lot of the problems with a company sending an employee to a conference is the perception of the ROI. Sure, an employee might learn a few things, but how will this help a company that views itself as "good enough?"The mentality that I often found myself up against was that of a very "old-school managment." If they were making money, and there weren’t any real issues (at least any that had come up), then why spend the time and/or money to keep with the times? It isn’t until you look at smaller companies that you find leadership that understands the need for continued education and networking in this field. The bigger the company, the less initiative. At least that’s what I’ve seen so far.

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from SeanMcGinnis 2476 Days ago #
Votes: 0

Submit a plan to your boss to report out on everything you learned while in attendance. I manage a team of 25 search marketing consultants, and we try to attend every conference we can. Sent two to SMX Seattle. Sending two to PubCon. I’ll be attending SMX West in February. We also have several former employees who have moved on and joined the speaking circuit. Ward Tongen. David Temple. Nicole St. Martin.After every conference is attended, we develop a plan to report out to the entire management team at my company about all that we learned and how it applies today, or may apply tomorrow, to our business. In the end, this also justifies the expense of sending and employee or two.

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from wilreynolds 2476 Days ago #
Votes: 0

Funny, this sprung up...I think that the liveblogging gets you so much of the info, but something about the meetings and shaking hands.Shoot, I still remember gettig giddy to talk to Aaron and Rand at the last pubcon.  I am thrilled to be taking some of my folks along so they can experience the same thing.The personal connections and conversations tend to be more and more of the value in my honest opinion!

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from DaveDavis 2475 Days ago #
Votes: 0

Industry conferences can be extremely valuable and worth a LOT more than the price of the conference pass. From a monetary point of view, let me use this example.My first conference in Ireland cost about 400 Euros and was a one day event. I met six people from my industry who I still meet up with to this day. Those six people LINKED TO ME from their sites. Those permenant editorial links ALONE were worth the 400 Euros. Those six people STILL link to me whenever I write an interesting blog post. After the conference, we went for drinks. Those six people have referred at LEAST one client to me since then becuase we discussed in person our industry and they knew first hand from our conversations that my company knew what we were doing. The value of a single new client to my company is about 10 times the price of the pass to me per month. That’s how I justify it. See you ar Pubcon.

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