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From the page: In SEO there are a lot of little things we can tweak to help a site rank better. This includes improving a site’s URL structure by making it more SEO friendly. The problem is, if you do this incorrectly your rankings could drop significantly and it could take a long time to make a full recovery.
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from DrPete 1611 Days ago #
Votes: 0

Great advice. I see way too many people jump into a major URL overhaul with no clear sense of what the costs and benefits are.



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