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Google has been making lots of changes in the SERPs, and this new Addon will bring down the sales of a lot of businesses. Google's new Brand update
Comments17 Comments  

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from Jill 1666 Days ago #
Votes: -3

Isn't this brand thing like a year old or so? Aaron Wall talked about it ages ago.



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from charlotteseo 1666 Days ago #
Votes: 4

Google just added the "brand links" this week.....

I didn't see until yesterday and been checking different client rankings all week



Avatar Moderator
from Jill 1666 Days ago #
Votes: 1

Ok I see what you're saying. I thought you were just talking about the rankings being higher for brands.



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from charlotteseo 1666 Days ago #
Votes: 1

sorry if it wasn't clear.

the new 'brand links' show above the fold of the 10 organic listings :)



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from NikhilJoshi 1666 Days ago #
Votes: 0

Sounds like it will be affecting lots of online business owners..



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from charlotteseo 1666 Days ago #
Votes: 1

i'm seeing drops in traffic already on keywords that are ranking #1



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from vammirato 1665 Days ago #
Votes: 0

Can you quantify that drop, Robert? What is the % drop and does it fall into normal variance?



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from charlotteseo 1665 Days ago #
Votes: 1

when you're getting hundreds of visitors and now only getting almost 30-40% less per MAJOR keyword.....

i noticed it when i had a huge traffic drop and was wondering if the rankings dropped

then i saw it with multiple clients....then i saw the brand links

hopefully it's not going to happen in the services side!



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from ogletree 1665 Days ago #
Votes: 0

I don't think it will affect much. Those links are not obvious and most people will be blind to them.  The brands only seem to show up in very general terms anyhow and most sells do not come from head terms like that.

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from KenLyons 1665 Days ago #
Votes: 0

Google loves bitchslapping affilliates...



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from charlotteseo 1665 Days ago #
Votes: 0

ogletree...it's only the beginning



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from BeantownSEO 1665 Days ago #
Votes: 0

I have to slightly disagree with @ogletree. While those links may somewhat be "blinded," kind of in the same way that most people don't click on the top paid listings and look directly at the top of the organic listings, I do think that eventually people may catch on to this new feature and look at those brands as synonomous as the general terms they search for and thus go directly to those.

However if the big brand is already ranking well for that head term then I would agree that it likely won't affect much unless their competitors weren't very visible and are now benefitting from this. I think it's going to have some affect, eventually.



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from AlanBleiweiss 1664 Days ago #
Votes: 1

What's truly bizarre is that this is the first time I can ever recall where clicking on a link in the main results area has NOT taken me off of Google's site.  The first time I clicked one of those links it was the most bizarre thing, because I expected to go to another site.

Ultimately it's just one more change brought to us by the same crack addicts at Google who have been making the SERPs worse and worse with each new change.



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from AlanBleiweiss 1664 Days ago #
Votes: 0

Ultimately it's just one more change brought to us by the same CrackAddicts at Google who have been making the SERPs worse and worse with each new change.



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from CIKMarketing 1664 Days ago #
Votes: 0

Is this definitely happening? I have been reading that it is only in a test phase.



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from davecriswell 1662 Days ago #
Votes: 0

Has anyone seen comment from Google yet on how they are selecting the brands to return in that section of the SERP? On the tests I've done it doesn't appear that it matches the organic results.



Avatar Moderator
from Sebastian 1662 Days ago #
Votes: 0

@CIKMarketing Officially it's an experiment: http://sphinn.com/story/148630/



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