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Closing the debate on the use of meta tags, Bing no longer use meta description as a positive ranking factor in their algorithm. Whether your market is in Europe (where they have on average 6% market share) or America (where the average market share is 11%) the message sent by Google and Bing is clear : make sure meta description tags are optimised for clicks and forget about stuffing it with keywords.
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Desphinn from pageoneresults 1575 Days ago #
Votes: 0

The title of this post is misleading. The destination page offers no proof that Bing is not using metadata in their algo.

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from ZackHanebrink 1575 Days ago #
Votes: 0

Guess that makes it a best practice type of thing with little value. Optimize for the user instead. I'm still going to sneak a keyword in though.



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Desphinn from JVRudnick 1573 Days ago #
Votes: 0

totally NOT spot-on...ie the headline is simply not true.... :-((( Jim

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from NetAccountant 1571 Days ago #
Votes: 0

@pageoneresult and @JVRudnick - the article gave the unique code I put in the meta description for the "test page" and this page is not showing in the result page when I search for that code. What else could it be?



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from pageoneresults 1571 Days ago #
Votes: 0

The article gave the unique code I put in the meta description for the "test page" and this page is not showing in the result page when I search for that code.

Hmmm, not sure. Did you try putting that unique code in the META Keywords element too? I think if you had it there in addition to the META Description, things may have worked out differently? ;)



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from NetAccountant 1570 Days ago #
Votes: 0

I used a different unique code for the meta keywords (gfds456gfds78g9fsteqwc4), which is not returning the test page either. Do you mean I should have had the same code for both meta keywords and description?

...

Off to test this.



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from pageoneresults 1570 Days ago #
Votes: 0

Do you mean I should have had the same code for both meta keywords and description?

Absolutely! You could have also used the Abstract, Classification, Distribution, Subject and Title Metadata. Oh, don't forget about HTML Comments too. ;)



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