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Ad Age did an article on why five example big brands don't rank... but they were wrong. The article starts by taking the stance that big brands should be worried when they don’t show up for generic vanity search results. For those who don’t know what a “generic vanity search result is” outside of the obvious “a search for your own name” vanity term, I’ll explain…
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from MattMcGee 1665 Days ago #
Votes: 1

This was close to hitting the home page, but I've moved it here manually just in case the deadline passed without enough votes. Great read and deserving of going hot on the home page.



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from ryanlash 1665 Days ago #
Votes: 0

I concur, another Lead Bait//"research exercise" carried out to drum up new business via an ADvertorial (iProspect used to conduct one of these "studies" every year ~6 months prior to the holidays circa 2000-2004).

PLUS, w/Google's new "brand refinements", is it really necessary for big brand advertisers to try and optimize for generic terms any more?

http://googleblog.blogspot.com/2010/05/this-week-in-search-5110.html

me thinks not...



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from Sugarrae 1657 Days ago #
Votes: 0

IMHO, brand refinements doesn't mean big brands don't need SEO... I think that assumption is misguided, short sighted and foolish...



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