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There are countless companies that target real estate agencies and individual agents, offering “complete web site packages” and “custom solutions” that always include “search engine optimization” so you can “maximize your traffic and sell more houses.” Barf. You want to see what they’re offering?
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from planetc1 2560 Days ago #
Votes: 1

Real estate and so many other industries. It’s a big cookie-cutter screw fest and small businesses are simply being HAD by these companies.What’s really sad is the person buying the services has no clue what they’re into. They don’t own a web site, they’re typically leasing a template based site hosted with hundreds of others on a single server.

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from toddmintz 2560 Days ago #
Votes: 1

But I think Realtors get screwed more than about any other industry I know of.  For whatever reason, a large number of realtors have bought into non-SEO’able template websites which don’t produce any return for them.  So, they then try what they believe is SEO on non-SEOable websites which also clearly doesn’t work.Matt, I assume that your wife didn’t purchase search engine submission services for her business?

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from jimbeetle 2560 Days ago #
Votes: 0

Yeah, that sector’s been royally screwed, especially with all the round robin linking schemes. I have a real rstate site review template I use. Only takes about an hour to fill in the details as the handful of usual suspects and their, ahem, ’SEO’ techniques keep showing up over and over again.

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from DavidWallace 2560 Days ago #
Votes: 3

The problem with "SEO for real estate" sites is that the real estate market is so saturated that SEO alone is not going to help them (unless they are in a town of 20 people or so).It really boils down to who has the biggest baddest site for their sector, IMO. It’s SEO, substance, mass, links, age, reputaion and maybe even more. This is why my company turns down most real estate projects - they neither have the willingness nor the money to really compete.

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from mpilatow 2560 Days ago #
Votes: 1

Yeah, I work for a company in a related industry and they get the worst of the worst coming at them all the time. Part of the problem is that many are independent contractors in a sense so they don’t have the necessary knowledge behind them and if they want to make money they can’t spend time learning about proper SEO. Instead they get hosed by the template site "solutions" that everyone else is using. They also get sold on massive link farms and other garbage and then they wonder why they can’t get past page 10 in Google.I spend a lot of time on real estate sites and I see some of the crap that they have been sold on and while I try to help them out as much as possible some of the sites have no hope of succeeding. There are a few real estate people out there who do get it but the majority needs to catch up and fast.

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from ryanol 2560 Days ago #
Votes: 2

I have absolutely no sympathy for the real estate industry.

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from earlpearl 2560 Days ago #
Votes: 0

On the other hand residential real estate is probably the local industry that has taken most advantage of optimizing for local seo.  In the past realtors that achieved high listings referenced how much it meant to them.  Admittedly I haven’t looked at local real estate sites in a while yet as an industry it utilized local seo far more than any other industry to vault individual sites to top rankings before any other industry.  Even auto’s with much to gain for local seo is primarily dominated by large vertical sites.There is a lot to be gained by getting the traffic to ones own website. 

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from jellymeli 2560 Days ago #
Votes: 1

I’ve been through the SEO real estate ringer for a company that I used to work for. I know the bad and the ugly with these types of companies. 100+ clients, 1 account rep, and 1 solid push through process.Currently I do have 1 real estate client and she is preforming very well. As what I do for her IS custom and pertaining directly to her industry. As Wallace mentioned, it’s about having the biggest, baddest, reputable site out there. Not only that, but there are so many Real estate websites out there that are having handfulls of traffic thrown at them without leads. That’s where I find my niche. Turning traffic into leads. Thats where these types of companies fall short.

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from MattMcGee 2559 Days ago #
Votes: 0

Great discussion gang, and thanks for the Sphinns.@Todd - the one thing I have managed to convince my wife of is the need for a unique, non-templated web site. Beyond that, she doesn’t listen to much of my advice. :)

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from weboptimist 2559 Days ago #
Votes: 1

Part of the problem is that agents all have their own individual web site in addition to the company web site and they have totally unreal expectations. For instance, I’m in Palm Springs, CA where there is probably one of the highest concentrations of real estate agents in the country. EVERY one of them wants to rank #1 for "Palm Springs real estate" and, to make it worse, they want to do it without spending much money. And, they want Flash and images EVERYWHERE.Unfortunately, many have been victims to SEOs who were more than happy to take their money knowing it was a losing cause.

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from dcoates 2559 Days ago #
Votes: 0

In a previous life I had to do a lot of looking through real estate websites.  It made me sad on a lot of occasions because these realtors can get better websites than they are getting, even doing it on their own.  I’d say 1/4 of the time there was at least a few things that didn’t work.And that doesn’t even start in on the reciprocal linking.

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from cre8pc 2559 Days ago #
Votes: 1

In 1997 or 1998, (would have to look it up), I wrote an article called "How ’Bout Those 6000 Search Engines Anyway?"   It was my first comical published look at the same type of scam that  you did with this one, Matt, only your offender has a much smaller list and was dumb enough to post it.  Back in the day when I used to "out" companies (and recieved death and lawsuit threats for doing so), I asked to see their lists of those "thousands" of search engines.   I managed to get a few and this is how I learned that of course, of the thousands, only maybe 10 were legitmate search engines and most were porn sites or personal web sites grabbed from the Internet that had link farms in them.10 years later ,this game still goes on and people still fall for it.  Amazing.

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from andrewsho 2559 Days ago #
Votes: 0

That sucks.

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from TheRealTerry 2559 Days ago #
Votes: 0

Real Estate SEO is hard, it’s not a joke. It’s an extremely large marketplace with overlapping regional and national companies all competiting in the same marketplaces and has the disadvantage of several huge monster sites that dominate the SERPs (though on the whole they have horrible if not nonexistent SEO strategies).Having spent some time marketing in this arena you have to work to have your online strategy fit your budget and target market. Most Real Estate people I have worked with cringe at the thought of leveraging who they think are their competiton (GoogleBase, Craigslist, Zillow, Trulia, et al) to gain traffic, but the truth is that is the best cost effective approach. Also, most Real Estate professionals have the narrow minded and flawed idea that they HAVE to rank for the broadest fo terms, when if they would focus their efforts on geo-targetting and niche regional long tail terms they would be quite successful.All in all, in my experience Real Estate professionals don’t get SEO, don’t really get online marketing at all and are some of the hardest clients to work with.In honestly, I have little patience for anybody anymore who cries about being burned by SEOs and builds a concept in their head that it’s a scam. We go over this all the time, but if you can’t make a sound business decision on who to hire out of the hundreds of thousands of highly skilled and effective online marketing professionals out there, well, then you suck at researching your vendors, period. Don’t blame others for your own personal failures.

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from john48 2555 Days ago #
Votes: 0

As A Real Estate Agent, I get bombarded with phone calls and emails from so called seo experts promising me to achieve top results in the search engines and I laugh, because I am already there!  Like most people when they start out, I was naive about seo and the internet and had unrealistic ideas and made mistakes.  As I began to learn and research more about seo, I made wiser choices and found success on the internet.  To make a blanket statement that you have no sympathy for the Real Estate industry is a harsh comment and lumps all of us in the same category and is really an unintelligent comment.  There are a lot of us that are willing to put in the time and effort and money to achieve results and are doing so everyday.  You should visit realestatewebmasters.com.

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from TheRealTerry 2554 Days ago #
Votes: 0

I said "All in all, in my experience Real Estate professionals don’t get SEO, don’t really get online marketing at all and are some of the hardest clients to work with."  That was my personal conclusion based on my direct experience, but yeah, I can see where maybe I should have worded it "real estate professionals I HAVE WORKED WITH". I will certainly agree to that.As far as sympathy, I actually said I have "little patience" and it wasn’t for RE pros, but people who whine about getting burned when making poor business decisions. I stand by that. If you hire a bad sub contractor because you didn’t do your homework, you have only yourself to blame.

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from g1smd 2554 Days ago #
Votes: 0

... and then you get a whole load of realtors banging on about why their amazing site was denied a listing at the ODP.I am glad that the industry is waking up to the fact that the hosting packages they are being offered are often junk.Many of them don’t have a "real" website; and as you say what passes for "SEO" is really nothing like that at all.

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