One of the great things for Google is that whatever happens with these trends, it will always be set to benefit. As searches for one product decline, at the same time they rise for another, and whilst large scale market changes are going to affect their revenue base, the chances are users will simply switch their attention to another. As long as Google is able to monetise the latest up and coming market, then they will rarely see much of a hit to their bottom line.
To demonstrate this fact I have picked out 6 keywords which had zero or very little, search volume 12 months ago, but are now making Google over £1 million combined each month. I have tried to steer clear of brands, movie titles, bands/artists as these come and go all of the time. The 6 below are new products or services which either weren’t available or weren’t in demand 12 months ago.
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