News Source: http://socialimplications.com
Published: May 09, 2010 - 09:13 am
Story Found By: annie7 747 Days ago
Category: Social Media
2 Comments
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News Source: http://socialimplications.com
Published: May 09, 2010 - 09:13 am
Story Found By: annie7 747 Days ago
Category: Social Media
2 Comments
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Comments
Community is definitely overrated.
Very nice post Annie. I think "community" has been loosely defined by many new age managers, and this has led to several negative percpectives about the power of the "people". Building a community around a brand can be a very challenging task, and around "people" even more challenging. And yet everyday we see brands/ corporates jump the "community" bandwagon before they can fully understand the challenges, and then when it fails to pick up, or meet expectations, they end up giving "community" a bad name.