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Avatar Posted By: AndrewGirdwood 231 days ago
Topic Type: News Story (Jump to http://www.bigmouthmedia.com)
Category: Google Searching
Google's UK MD shares some rare stats, "A typical user makes 22 travel searches, visits 12 sites and takes 29 days before making a travel booking. 55% of users assume a shop doesn't have an item instore if it can't be found on the web" ... and more!
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from baiduyou 230 days ago #
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Some great stats there Andrew, which will no doubt find their way into a few sales pitches.

Did Matthew clarify whether the '25% of all searches end in a purchase' quote relates to searches where the users is intending to buy or give any additional information as to how they reached this conclusion? The figure seems pretty high to me for 'all searches'.

from AndrewGirdwood 230 days ago #
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Sadly not, Matt whisked through the stats at some speed! It was all I could do to write them down!

from Gamermk 228 days ago #
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Interesting read. I'd really like to see a better explanation as to how these numbers were acquired because I find them very hard to believe.


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