Sphinn - Social Media Marketing is Branding

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Sphinn It!

Went Hot: November 23, 2007 - 12:47 am
Posted By: DavidWallace 599 days ago
Topic Type: News Story (Jump to http://www.emarketingperformance.com)
Category: Social Media

Stoney deGeyter writes, "Think of all the ways that companies use branding to build awareness of themselves or to promote their social awareness and customer service values. None of these things lead directly to conversions but they do lead to higher company awareness and the good old fashioned fuzzy-feelings we get when we know that that we are valued as a customer. Because of the direct interaction social media affords the client with their customers, it truly is better than any branding campaign, including one-on-one customer service."