Published: May 31, 2010 - 10:49 am
Story Found By: Jill 2163 Days ago
Sandra Niehaus writes: "As online marketers and conversion experts, we want our sites to be effective. No, it has to be said: we want more than that—we want to turn our sites into kick-butt conversion machines, leaving competitors in the dust with our screamin’ throughput and sales. But when does conversion optimization go too far? When does it stop being useful and become, well, evil?"