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I polled 9 of my professional SEO and social media colleagues for their insights of key SEO tactics and strategies that we should be addressing in our small businesses.
Comments18 Comments  

Comments

Avatar Moderator
from Sebastian 1510 Days ago #
Votes: 0

Sound advice for small business websites. Moved to the front page.



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from rishilakhani 1510 Days ago #
Votes: 0

Quick question Sebastian - is this manual going hot new? I think this would hav any way though :)



Avatar Moderator
from Sebastian 1510 Days ago #
Votes: 1

Exactly, that's new. See the announcement of Sphinn 2.1:

More Editorial Picks: As Sphinn’s Editor, I occasionally promote submissions to the home page that I believe are noteworthy, even if they haven’t received the minimum votes. You’re going to see more of that from this point on, and it won’t just be stories that I choose. A handful of our moderators will also take a more active role in promoting deserving submissions to the home page. Our goals are to make sure Sphinn users see the day’s most noteworthy stories on our home page and to help good content get the visibility it deserves.


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from tamar 1510 Days ago #
Votes: 0

Maybe... maybe not. :)

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from DVOLA 1510 Days ago #
Votes: -1

this is just plain old back scratching and nothing new, an editor submits an article ( with a link drop to her own site )  it then gets promoted by another editor !  This site is in danger of having the "herd"  mentality talked about by ken envoy in another article that hit the FP...



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Desphinn from DVOLA 1510 Days ago #
Votes: -2

reason for desphinn is in comment section

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from tamar 1510 Days ago #
Votes: 0

DVOLA - You're mistaken. This is not my site. I participated, yes, but the comment in the submission was excerpted from the article. If you're going to Desphinn something, please use due diligence to determine if what you are saying is accurate. As an editor, I personally could have promoted this to the first page, but it was promoted by another editor.


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from DVOLA 1510 Days ago #
Votes: 0

I didnt say that it was your site ?  I said that you submitted an article "with a link drop to your own site"  meaning you are featured in the article with a link in it back to your site, so my due diligence is totally correct...



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from tamar 1510 Days ago #
Votes: 0

DVOLA, I actually hadn't realized it was submitted with a link back to my site, and even if it hadn't contained a link, I would have submitted this in a heartbeat. Do you not think there's a value add *at all* in this submission?

A bit about me: I don't really care about link juice. I deal with more social media marketing over SEO, and links to me are just links. They don't sway my habits.




Avatar Moderator
from Sebastian 1510 Days ago #
Votes: 2

Dvola, maybe the post didn't deliver news to you. But sure as hell it's a good piece when you look at it from the POV of its targeted audience. Sphinn's not only for search geeks, it provides value for small business owners searching for SEO advice, too.

If you think promoting it to the front page with only 7 votes gathered so far looks shady ... well, I hear you. Maybe I should have put in a note explaining why the link to Tamar's site had nothing to do with my editorial decision. I didn't feel the need for a disclaimer, but you've raised a point I'd like to discuss further, and I thank you for that.

First, why did I promote this submission? As said before, it's sound advice for small business websites and deserves a front page listing, IMHO. Sphinn activity during SMX is quite low, so I didn't expect SEOs working in this field would vote it up fast enough. Small business owners themselves tend to ignore the upcoming pages, because usually they're flooded with news of low or no interest to them. Since Sphinn's mission includes serving webmasters (owners) of small business sites good and valuable links, the promotion was the right thing to do.

Second, do you really believe any of the contributers linked in the post needs the tiny reputation boost gained from the Sphinn link? Of course, every link, as well as a link to a page that links, helps. But what's a nice promotion for a small site with few inbound links, means next to nothing to a site like seobook.com with gazillions of inbounds, for example. So, passing link love clearly wasn't a reason to promote this particular post. I could have launched tons of clean links pointing to Tamar with less effort, if that would've been my intention.

Third, how does this whole promotion thingy work at Sphinn? Well, you need to know that all mods / editors work at Sphinn for free in their spare time. That means, that none of us has the time to check out every submission. In other words, when a mod stumbles upon a great piece that deserves a front page listing and didn't gather enough votes from the community yet, it may get promoted.

On the other hand, there are always more great articles that for some reason don't attract this kind of attention, and there's no procedure in place that could guarantee that each and every Sphinn submission is evaluated for front page quality by a mod. Editor picks are just an addition to community votes, intended to improve the selection process in some cases, but not meant to replace the wisdom of the IM community.

Now before anyone starts to think about spamming Sphinn mods with promotion requests, or just alerts to particular submissions: don't. If I'd receive such a request even from my BFF, my response would contain a plain "GFY". It just doesn't work this way. I'm dead sure this goes for all mods.

Voting up --as well as promoting-- stuff at Sphinn is all about personal endorsement, not about doing friends a favor. If I don't have the time to read a post, and if it doesn't attract my attention from a moderator's POV so that I skim it at least, I don't sphinn/desphinn it, and of course I don't promote it then. On the other hand I might find a great link in my Twitter or Friendfeed stream, that I submit myself and promote it to the front page with only my vote.

Sphinn gave me the power to do that, and I try to use it with reason. Of course I can fuck up, but then I demand negative feedback from the community. I can serve the Sphinn community only when the community supports me. Don't post a comment when you agree with my decision, that's just noise, but please speak out when you disagree, that's a valuable signal. I do listen, and I do learn from your feedback as well as from my errors.




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from tamar 1510 Days ago #
Votes: 0

I just want to add something of interest.


If someone submits an article to his/her site and/or with links to his/her site, thereby using the argument DVOLA is worried about, and the content was good, I would exercise my right to promote the content to the front page. That's what editors are here to do.

That said, DVOLA, if you're going to Desphinn something, please exercise responsibility and Desphinn it because it lacks value. If your problem with the submission is "omg an editor promoted it and I think that's backscratching," well, quite frankly, I think that's Desphinn misuse. That's my personal opinion, but that said, keep in mind this line from the guidelines:

"Desphinning simply means that the user did not find the story interesting personally."

So if you're going to Desphinn, please do so becasue it isn't interesting, not because you're worried about a link and the implied (in your opinion) backscratching.



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from BrentRangen 1510 Days ago #
Votes: 0

Doh! I wish I would have seen all the great bits of wisdom and advice here before writing my entry in Bruce Clay's Small Biz Discovery contest!!

Great compilation-article. Spinn from me!



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from DVOLA 1509 Days ago #
Votes: 0

My actual reason for the desphinn, was the "nothing new"  comment I made above, I was just pointing out on a side note that it did appear to have the makings of a bit of "back scratching" going on...

Granted the article was of sound advice just nothing cutting edge , and again I make reference to Ken Envoys recent FP article about the "herd"  mentality ....

I guess the same old same old content that keeps getting dug up just wears me down, as lets face it there is only so times you can read the same old stuff...

And while I am on the rant I may as well blow off... there is alot of "shouting"  being done by "seos"  you point me to a link or article where someone has done somthing really cutting edge in this industry recently and shouted about it ...  I would be surprised if you could , as lets face it these little nuggets of gold people keep to themselves ...

I work with a software guy that just recently built a piece of software to work with google analitics ( totally white hat)  that trippled our traffic ... now thats seo !   Are we going to shout about it ... nope..... why ... cause no one else does !

I recently attenend SMX london with the same software guy , we both came away with the feeling that no one shared the little bits of gold , even though we paid full price to enter..

anyway useless rant over..

I can however apprciate you mods giving your time up for free, so kudos for that..

@Tamar I know who you are and what you do , and by all accounts do it very well , I have been around long enough to know the "faces"  ;)



Avatar Moderator
from kerimorgret 1509 Days ago #
Votes: 0

DVOLA, you're always welcome to submit content to Sphinn as well.



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from DVOLA 1509 Days ago #
Votes: 0

@Kerimorgret , I suppose thats the point I am making , I wont share my bits of gold as I dont see anyone else sharing theres.. and I dont mean "best practises"  or "how to get more leverage from your twitter account "   I mean real solid seo thats going to make a massive ( white hat )  impact ...  there is a pub in London where alot of great seos hang out , you go in there get to know the crowd and start sharing and they share back..

Its not the same on here, and lets face it why would anyone just randomly share whats making them alot of money ? That would be like a large brand name giving away company secrets..

I supose I use this site in a diffrent way , if I read somthing about someone who has a certain talent I will contact directly and do my trading that way so it makes sence for some seos to release little nuggets of gold every now and again to pull people in...  and thats the reason I come and visit this site ....

I read alot of things on here I could potetially desphinn but dont bother for this very reason of having to explain yourself , its easier to just not bother , but I guess this one article just tipped me over the edge ;)



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from tamar 1509 Days ago #
Votes: 0

"Are we going to shout about it ... nope..... why ... cause no one else does !"


So what do you want Sphinn to be? A community with no activity at all? Yes, the submissions you seek won't be as advanced to meet your expectations, but Sphinn is a community for all levels of Internet Marketing users.


Granted, I'm personally kind of frustrated of blogging about social media because the truth is, how many times can I say the same thing? The lessons will always be the same. That said, the "nothing new" argument may still be said amongst the more advanced users, but it will be valuable to the users just starting out.


I guess I can respect your decision to Desphinn this article Anita worked on if it truly was done for the sole purpose of you not finding value in it. But you mentioned link juice and backscratching too, and neither of those and my decision to submit it (and Sebastian's to promote it) is anywhere near the truth.




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from DVOLA 1508 Days ago #
Votes: 0

"That said, the "nothing new" argument may still be said amongst the more advanced users "

not true !  just no one is sharing :)



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from nevilrohinton 1506 Days ago #
Votes: 0

What's missing in this argument is that maybe all experts are all talking about the same things again and again - but each has a different percpective. For new readers, one does not know which percpective will be understood better, and there are always gold nuggets to be taken from a well written article from an experienced professional - even if you know the content. At times new Sphinns serves as a refresher to me, and at times there is a pleasant new surprise. That's what its all about.



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