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To win at SEO, you have to know how you can fail (or are failing and in desperate need of life support). It helps to look at yourself in the mirror and have a frank talk or take that conversation to your team. What can you do better? Covers everything from social communities to ranking analysis.
7 Comments     

Comments

from AndrewGirdwood 710 days ago #
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This is an industry where a little knowledge is more dangerous than no knowledge at all.

from beth 710 days ago #
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I agree andrew, nice blog Mike!

from MiriamEllis 709 days ago #
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This was a good one! I especially smiled over the "YOU DON’T DESERVE THAT KEYWORD". Conveying this politely is tough. And yet, honest!

Thanks for the good read.

Miriam

from kimber 709 days ago #
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that was definitely NOT a waste of my time. thanks for sharing.

from mikemurray 708 days ago #
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I appreciate the feedback. Some of these points are reminders. But for some, they're a good way to size up the level of current level of expertise (if you're honest) and it works as a call to get more help if you're lacking in an area. Accountability is a key to success.

-Mike

from WRadcliffe 705 days ago #
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Great quick write-up, no one said SEO was easy; as this would be a great "What am I about to get into" SEO intro

from BrettFromTibet 701 days ago #
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Great post! I appreciate the insight into some of the very common egotistical pitfalls. Cheers!


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