Sphinn - Interview with Nick Fox and Diane Chang at Google on Ad Quality Scoring

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Interview with Nick Fox and Diane Chang at Google on Ad Quality Scoring

Posted By: AndrewGirdwood 709 days ago
Topic Type: News Story (Jump to http://www.outofmygord.com)
Category: Google AdWords

A talk with Nick Fox and Diane Chang from Google's Ad Quality team about quality scoring and how it impacts the user experience.

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from AndrewGirdwood 709 days ago #

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Oh, I also want to add something along the lines of what a good interviewer Gord is. Don't you think?

from dannysullivan 709 days ago #

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Indeed. Meanwhile, I kind of couldn't believe this:

"It’s worth pointing out that we never break auction order…

Nick: One of the things that’s sacred here is making sure that the advertiser’s have the incentive. In an auction, you want to make sure that the folks who win the auction are the ones who actually did win the auction. You can’t give the prize away to the person who didn’t win the auction"

Seriously? I mean, it's not an auction. If it were an auction, highest amount would win. They break it all the time by factoring in clickrate, quality score, etc. Not saying that's bad, but it's not an auction.

from graywolf 709 days ago #

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the ad quality score is seriously flawed and has major loopholes, however since I profit from them I think they should keep on doing things just the way they are.

from gord 703 days ago #

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Hey...Danny. Good catch. I followed up with Google on this, as it was puzzling to me and I forgot to follow up with Nick and Diane at the time. So the explanation is posted on my blog...

http://www.outofmygord.com/archive/2007/07/31/Breaking-Auction-Rank-Explained.aspx

Thx