Rishi hits on an extremely serious topic that we face.  We can't sit idly by as this trend continues.  Helping to create and drive a sea-change from the ground up takes patience, interpersonal communication skills and consistency of message.  It took me two years to get an agency client to go from paying lip service to the SEO needs of their clients to the point they're at now - SEM is now in the forefront.

Every client is given a proposal that outlines the web development costs and vision, as well as the broader marketing costs and vision we recommend to them.  They're now shown that if they want to play in the big leagues online, that SEO, PPC, Social Media and overall Internet marketing are going to be mission critical.

It's gotten so paramount a factor in their business that an entire new sales and marketing process had to be developed, from scratch, and SEM and Internet Marketing are discussed in the very first prospect phone call and face to face meetings.