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Can Advertisers Make Fake Blogs Work Or Is Flogging Still A Dirty Word?
SEM News Source: http://www.altogetherdigital.com
Published: Nov 25, 2007 - 04:35 pm
Story Found By: Wiep 1643 Days ago
Category: SEM
Thanks to the large amount of damaging publicity that both “Lonely Girl 15” and, to a greater extent due to the size of the brands, Sony PSP & Cillit Bang (both of who had to remove the blogs in question due to the vast amount of negative coverage), the short life of flogs seemed to have been brought to an abrupt and dramatic end. Who would be brave or stupid enough to delve into an arena that would more than likely make their brand walk hand-in-hand with dishonesty for years to come?
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from SpostareDuro 1643 Days ago #
Votes: 0

"everything you do will come under scrutiny from someone" I just blogged about this topic today myself. But on a more personal level. Overall, hindsight really is 20/20. We are leaving a permanent stamp on ourselves. Integrity or a lack thereof.

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from SamFreedom 1640 Days ago #
Votes: 0

This is ridiculous.  There’s no need for these companies to lie.  They would command so much more respect if they just came out and said, "Look, we’re whores and want to raid your wallent when you go to the bathroom to wash up." but instead they think they can pull one over on the public.  With all the ways to find out info in this day and age, can anyone wonder if they don’t intend to get caught?  Otherwise, it means they either understand jack shit about the reality of our existence OR they more than likely let a shit-for-brains make that decision.

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from ciaran 1640 Days ago #
Votes: 0

I have to disagree with Sam - it all depends (for me anyway) on the context. The Cillit Bang case (& WalMart in the States) were instances where ’lying# was a stupid thing to do, as the blogs were meant to be authentic. But wit the case of Ugly Billy, it’s so obviously tongue in cheek, that it wouldn’t work unless it ’pretended’ to be real.Context, context, context - it’s the first word that any marketer should consider, no matter the medium.

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