Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Here's a good look at what Old Spice did right with the recent social/video/viral campaign: "...while the campaign pretty much lasted only 11 hours, thanks to the urgency to participate, it still did remarkably better than some of the more organic campaigns that have become instant hits."
Comments3 Comments  


from ViperChill 2892 Days ago #
Votes: 0

I promoted it as it's one of the best viral campaigns I've seen this year, if not ever. More people should be aware of it if they've never seen it before :)

Avatar Moderator
from Jill 2892 Days ago #
Votes: 0

Agree that the campaign was the best, but while this article was okay, there were many better ones related to the subject, imo.

from drewberryg 2890 Days ago #
Votes: 0

Very clever ciral campaign, there is a lot we can learn and use in our own campaigns

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

Join us at an upcoming SMX event: