I love this blog post. It's time to call out all the crappy "SEO" businesses that are polluting the marketplace.

We read this and laugh, but it's sad how many businesses are suckered by these guys that really have no idea what they're even talking about. It's also hard when you have a client that has been with one of these companies in the past, and then you have to re-educate them on the way things are really supposed to be done.

For the record, the state in which this recording took place permits recordings of non-public conversations, and distribution of recordings with 1 party consent. I am that 1 party, and I gave my consent. http://www.rcfp.org/taping/states.html

There is a huge lack of trust in the SEO industry and based on this post, rightfully so. I hope this reignites discussion around the creation of some sort of SEO accreditation body - http://www.ozonesem.com/search-engine-optimization/seo-snake-oil-salesmen.html

Hah. Good stuff.

But I have a question: if my links are "heavier than my website," won't they weigh my site down in the rankings, like a big ole' anchor. I'm so confused...

Maybe what I really need are buoyant links that are so light and airy that my site will float up high in the SERPs, like a magical balloon.

OMG that was a fricking train wreck! lmfao!

That can't be real???  If it is, I guess I know much more than I think I know... WOW!

Good god! LOL. Wow.

Well, now I know that I need to get one of those fancy digital scales, so I can start weighing sites before doing reciprocal linking with them. ... I guess I should also get a conversion chart so I know how many kilobytes equal a milligram. Anyone know off the top of their head?

I've come across some "real winners" in major agencies whose arrogant misinformation shocked me, but nothing as terrible as this. It makes me feel a bit sick, actually. This is why we all have to work so hard to earn the trust of our clients and employers. Because we're making up for the idiocy of the few. And those few don't even know the harm they're causing (probably) or even recognize that this pertains to them (assuredly). How do you fix a problem that doesn't recognize its a problem?

This isn't surprising. I had this dude at an agency tell me that you get a "ranking penalty" if you don't include your email address on your website. Sad part is, the dude is slammed with work.