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Most PPC bid management really isn't as automated as they make it out to be.  Truly automating it would mean that the tools understand all the little nuances without any manual intervention by a human.
Comments3 Comments  


from akomack 2855 Days ago #
Votes: 2

This is one of the best pieces I've read about PPC bid management software.  Don't miss the point at which James gives his opinion that PPC campaigns with less than $100K/month in spend probably don't even need management software.

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from MattMcGee 2854 Days ago #
Votes: 1

Was hoping this would reach the home page on its own, but doesn't seem like it would, so I'm moving it there as an Editor's Choice. Agree with "akomack" above - great article here.

from jameszol 2854 Days ago #
Votes: 0

Thank you Sphinners & thank you for the compliments akomack and MattMcGee! I'm honored to receive the Editor's Choice on this post. Thank you thank you thank you! :)

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