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SEO Chick, Lisa Ditlefsen (the Norwegian one) reviews the controversial "What's New With The Algorithm?" session from SMX London 2007, and then comments on the later "Website Tune-up" session too.

For those people for whom SEO is a "way of life" there was little new to discuss in the "Algo" session. However, for those who do SEO as a 9 to 5 job for some corporation, and who maybe don't read all the popular blogs, there was some useful stuff for them to digest.

The website tune-up session, as always, discovered a number of horror-stories in design, accessibility and usability, as well as the odd shady linking scheme, and complete misunderstandings of the technology being used - especially regarding error pages, HTTP status code, and redirects.
13 Comments     

Comments

from floppy 278 days ago #
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Great share.

from Jill 278 days ago #
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A good article, although I think it wasn't necessary to use the  F word in it so much as in this case, it detracted from the facts (imo). 

I was also confused by this bit:

- H1 tag - Internal links anchor text

Since H1 tags and internal links anchor text are completely different animals, I wasn't sure what Lisa was getting at there or if they were supposed to be two separate list items.

from Lisadit 278 days ago #
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Hi Jill,

Thanks for pointing that out, yes it was meant to be two seperate list items, just changed it! lol that's what happens when you write a blogpost at 8 o'clock on a Sunday morninglol =) Should have had that cup of coffee first =)

And apologise if my language offended you, I get a bit carried away sometimes.

Thanks for reading it.

Cheers,
Lisa

from Jill 278 days ago #
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No, don't get me wrong, the language didn't offend me. You've probably seem me drop a few f-bombs before as well. I just didn't think they were necessary for that particular article is all, and they detracted from your message (which was good).

I think you'll find that you get more use out of those when you use them sparingly. (But maybe that's just me!)

from TimDineen 278 days ago #
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@Jill, aside from the dropping of the F-bomb... I love the dropping of the word "detractor" - I use that term but some friends insist its not a real word despite that I have linked them to the Websters def.

I also don't mind the use of certain F or S or other four-letter words in normal conversation but when I'm reading a news article (blog, etc.) I do find it distracts or detracts from the content. Unless a post is for the purposes of showing off one's personality it doesn't add anything.

A nice summary a great spin/sphinn tie-in with The Matrix.

from evilgreenmonkey 277 days ago #
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Tut tut, I keep telling her to watch her mouth - but she doesn't listen.

from kimber 277 days ago #
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i thought it was a good post. 4 f-bombs...eh, big deal. if this was on an official company blog or something then yeah that would be unprofessional. but this is SEO Chicks, read the tag line: "The SEO Blog with attitude"...i think a few f-bombs are to be expected. otherwise, i'd be wondering where the attitude was.

from JulieJoyce 277 days ago #
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Frankly, I don't think she used the f-bomb as much as she normally does. She's scary as hell in person.

from Lisadit 277 days ago #
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That's true Kimber, it is the SEO blog with attitude, and yes f this was my company blog I proably have less fbombs =) Also it's worth noting I'm from Northern Norway, where swearing is not looked upon as controversial or offensive but away to express themselves. Maybe it doesn't translate =) ha!

ha! Julie you are going to make everyone scared of approaching me in Vegas now, ha! Honestly I'm not that scary. I am on the other hand VERY direct, again a Norwegian thing. We say what we mean and mean what we say.

from g1smd 277 days ago #
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I'm finding out that Norwegians are a bit like Aussies in that respect.

from theGypsy 277 days ago #
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hmmmmm.... what to f-ing add..... hmmm... Oh yeah... things are always changing and PageRank hasn't ruled the roost in a while as a dominant character. As for the CTR theories, start thinking more along the lines of 'user performance metrics' (UPMs). While a seemingly instable signal, it has legs.

I would also think in terms of algorithm(s) instead of the singular in that it distracts SEOs from understanding the concept of layers..... bla bla bla.....

I do like the UPM stuff tho.... much to be said for that.

from Jill 277 days ago #
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Direct is always good.  (I'll wear a bullet proof vest when meeting you in vegas ;)

from Lisadit 277 days ago #
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lol =)


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